The way we interact with our computer applications is evolving. This evolution started with punch cards, moved to a keyboard, and then to a mouse — to access programs or apps that are written to automate tasks. This may now seem outer-worldly with today’s touch and swipe capabilities, but in the early days of computing, a user would access their software through a command line interface (CLI). As the user experience got more refined, we accessed our apps through clicks, drag and drop, the keyboard (keyboard shortcuts), or through touch.

Today’s world is driven by social, mobile, collaborative and conversational activities. This is the way people connect in the consumer world, and this is the way people—especially salespeople—work in the enterprise. But this is not the way B2B business apps are being built today. As a salesperson on the road, you are required to open your CRM instance, log in, and complete information about a meeting you have already had while heading to your next appointment.

Virtual Assistants are Rewriting the Rules

Virtual assistants, software programs that perform tasks for an individual, are rewriting the rules for how we access our apps through conversations. CPQ, ERP or CRM enterprise apps are just packaging for a series of tasks to be done. The construct of an app is no longer constrained; we can type, speak, or think what we want to get done and the virtual assistant makes it happen across apps instead of moving through today’s construct of a hierarchical graphical user interface (GUI).

Gartner recently published a trends report on conversational systems (Gartner account required) and asserted that conversational systems “will upend the interaction model from technology-literate people to people-literate technology.” These systems allow users to interact with applications in a spoken or written natural language, will drive the next big paradigm shift in IT. Rather than a human adapting to or learning how to use the technology, the technology will adapt to the human. Gartner goes on to say in the trends report that conversational interfaces will become a design imperative for both new systems and to retrofit existing systems over the next 10 years.

Meet Max… the Apttus Virtual Assistant

We’ve seen it with mobile devices, social media, and now with conversations. The consumerization of IT is bringing about a new wave with virtual assistants. At Apttus, we created Max, Apttus’ virtual assistant to bridge between the complicated, old fashioned business applications and the end user.

Max uses a conversational interface to simplify your business applications. By naturally aligning with how and where your users work, Max delivers a faster and more effective seller experience.

Now there is no more clicking, scrolling, tabbing and waiting. Interact with Max through text, touch, or voice to give you a more natural, engaging, and easy to use experience. And she operates in the space and time that works for you… when you’re driving, in the office, at home, or on the go when an app or browser are just not worth it.

In the next couple of blogs, we will discuss how virtual assistants are changing the lives of sellers and are changing the enterprises that they sell to and sell for.

For more information on Max, please visit this website.


Want to learn more about the World’s First Quote-to-Cash Virtual Assistant? Download the data sheet now!

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