Salesforce Events

There’s always something going on in the Salesforce Community. It’s easy to get lost in all the Salesforce events, user groups, World Tours, and announcements that are made. Stay up-to-date with the latest in the Salesforce Ecosystem in the last month and what’s to come moving forward. Want us to highlight a Salesforce-specific news item or event that you’re hosting? Email me and I’ll be sure to include it in the next Salesforce Admin Central News & Events update!

This edition of the latest news and upcoming events is dedicated to Dreamforce – for two reasons:

  • Other than local user group meetings, it’s rather difficult to find any Salesforce events going on during the month leading up to Dreamforce. If you need your fix before Dreamforce, click here to locate a group near you.
  • It’s Dreamforce.  It’s the annual Salesforce global user event. It’s four days of learning, sharing, connecting with the Salesforce Community, mixed in with some amazing speakers and a little fun.

Read on to learn more.

Latest Dreamforce News

Michelle Obama

Former First Lady of the United States, Michelle Obama was recently added to the speaker line-up for Dreamforce. While serving as First Lady, Mrs. Obama launched and led four key initiatives: Let’s Move!, to address the challenge of childhood obesity; Joining Forces, to support veterans, service members and their families; Reach Higher, to inspire young people to seek higher education; and Let Girls Learn, to help adolescent girls around the world go to school.

Dreamforce: The 5 Ws


In addition to Former First Lady, Michelle Obama, several other big-name speakers have been announced:

  • Ashton Kutcher: Actor, entrepreneur, producer and tech investor. Aside from his vast acting resume, Ashton has founded or co-founded, two venture funds and made investments in such companies as Spotify, Nextdoor, Zenreach and more. He was named one of Time Magazine’s “100 Most Influential People in the World” as well as being named one of Fast Company magazine’s “Most Creative People.” In addition, he is the co-founder of Thorn: Digital Defenders of Children. Thorn drives technology innovation to combat predatory behavior, accelerate victim identification and protect vulnerable children.
  • Sylvia Acevedo: CEO of Girl Scouts of the USA (GSUSA), Sylvia brings with her a vast background in science, technology, engineering and math (STEM). Prior to being named CEO, served on the Board of Directors of the GSUSA for 7 years. Sylvia is a living testament to overcoming adversity, and personally experiencing the transformative power of the Girl Scouts. She has received numerous awards throughout her career, which began at NASA’s Jet Propulsion Laboratory after she was the first Hispanic student, male or female, to earn a graduate degree from Stanford University.
  • Barbara Pierce Bush: Co-founder and president of Global Health Corps (GHC), Barbara and her co-founders were united by the belief that health is a human right and that their generation must build the world where this is realized. Since it’s founding in 2009, GHC has mobilized a global community of young leaders to push forward the movement for health equity, and have placed more than 700 young leaders on the front lines in Burundi, Uganda, Tanzania and several other countries, helping to develop creative, compassionate and effective change makers.
  • Jenna Hager: Contributing corespondent on NBC’s Today Show and Editor-At-Large for Southern Living magazine, Jenna is also the author of The New York Times best seller “Ana’s Story: A Journey of Hope,” which she wrote after traveling to Latin America in 2006 as an intern with UNICEF. Ana’s Story is based on the life of a 17-year-old single mother with HIV, struggling to shield her child from the life she had of abuse and neglect. Jenna is also the daughter of former U.S. President George W. Bush and former First Lady Laura Bush.
  • Marc Benioff: Chairman and CEO of Salesforce, Benioff almost needs no introduction to the crowd of people who will be attending Dreamforce. In addition to pioneering cloud computing, Benioff created the 1-1-1 model of philanthropy, which leverages the resources of Salesforce to improve communities world wide: donating 1% of Salesforce’s product, 1% of it’s equity and 1% of employees time to help nonprofits achieve their missions. The 1-1-1 model began when Salesforce was founded in 1999, and since that time, over 3,000 other companies have adopted the model through the Pledge 1% movement.


Dreamforce is the largest, global gathering of Salesforce customers, partners, and employees. Dreamforce brings together thought leaders, pioneers and thousands upon thousands of enthusiastic members of the Salesforce Community, for four days filled with learning, sharing, equality, giving back and fun. Dreamforce has content for everyone, companies large and small, in all industries, both public sector and private.


November 6 – 9, 2017.


Dreamforce covers the city of San Francisco, as well over 150,000 people from all across the globe, descend on the Dreamforce Campus which stretches from Moscone Center, through downtown San Francisco, and northward to Union Square, as official activities and sessions take place in several hotels including Marriott Marquis, Palace Hotel, Park Central, Hilton Union Square and more.


Dreamforce also brings out the best in people.  Whether it’s giving back to charity, or helping others in the Salesforce Community solve challenges and grow their careers, to learning more and interacting with all the great products and services offered by partner companies in the ecosystem. Everyone attending Dreamforce has the opportunity to leave the event inspired and ready to make an impact!

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