Data – A Hot Topic
In a recent global survey of CRM Admins conducted by Apttus, data-related concerns took 4 of the top 10 spots on areas that Admins felt their Org needed improvement. Data drives everything. Data helps companies better understand the needs of their customers. Inside a company, data improves sales forecast accuracy and provides indicators to potential profitability on new deals. As companies move forward with automated customer service, data drives the artificial intelligence and machine learning that power intelligent agents like Max, the world’s first Quote-to-Cash intelligent Agent.
What is Data?
In very raw, computer processor terms, data is nothing more than a bunch of ones and zeros. From the human perspective, data includes things like a person’s name, their address, their birth day and their social media profile and so much more. In a business organization, data includes Accounts, Contacts, Leads, Deals, and more. Everything we all do daily has some interaction with data. Having the ability to interpret and understand all the data, can really makes the difference, but you still need to understand a few basic concepts.
Data Migration vs. Data Integration
Data integration is not the same thing as data migratoin. Data migration typically means moving data from one system to another, whereas data integration typically means connecting data from two different systems together, without moving the data. Both processes (migration and integration) have their own unique challenges, and both provide a different set of benefits. Data migration is generally a one-time effort, designed to get a new system set up and running, where data integration is typically an on-going, routine process, designed to help keep up-to-date data available to the system of record. It’s confusing, I know.
Help Is On The Way
To help make this easier to understand, we will be featuring blog posts over the next few months from Salesforce MVPs Nana Gregg and Joceyln Fennewald, who, together will discuss the challenges and benefits of data integration from the viewpoints of different business users including the CRM admin, Finance, Analysts, Sales and more. Check back on April 24, 2017 for our next post in this series: The Top 5 Things CRM Admins Need to Consider When Planning a Data Integration Project.